With unprecedented access to the MuchMusic archives, 299 Queen Street West tells the story of a scrappy television upstart from the perspective of the VJ’s. — So as most of you know on Saturday, August 1, 1981, at 12:01 a.m. Eastern Time, MTV was launched with the words “Ladies and gentlemen, rock and roll” played over footage of the first Space Shuttle launch. And we’re off! Now everybody knows just how hot Duran Duran is.